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The latest ad click count
12 March 2009
eMarketer
According to a study of more than 10 billion banner inquiries across Europe from ADTECH (not to be confused with ad:tech), the average click-through rate fluctuates between 0.11% and 0.19%. Apparently, users click on display ads more frequently toward the end of the year, during the major online shopping period. The rate then restabilizes in January at 0.12%.
Read the full story in eMarketer
Posted on Mar 13, 2009 - 01:37 AM
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