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The keys to a successful ad network collaboration
November 10, 2008
iMedia Connection
Day in, day out, I hear from others in the advertising industry that the network they chose to run their campaigns has failed. Miserably. I ask how they went about choosing their network and invariably the reply is, "We went with the cheap guys." Or, "On the surface, the said they could do A, B and C. Turns out, they can't, and instead did X, Y and Z."
At this point in the conversation, I usually stop them and ask how often they communicate with their network. I don't mean how many emails, phone calls, IMs or text messages, but how frequently do they discuss strategies, tactics and plans?
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Posted on Nov 12, 2008 - 03:50 AM
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