news
The ins and outs of engagement metrics
Auckland
April 8, 2008
One of Proctor & Gamble’s most successful engagement branding campaigns this year, for a shampoo, used a contest where visitors posted pictures on a website, cast votes and blogged about contestants’ hair styles.
The campaign, run by San Diego social media ad firm Brickfish, let P&G track messages sent to other social networks, following the viral path from one peer to the next.
Read the full story on Brandweek
Posted on Apr 09, 2008 - 11:10 AM
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