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As content takes new forms, advertising will be coming to you in ways you may never have imagined.

New media is changing the face of online advertising, for as content takes on new forms, such as mobile and video, so does advertising. Online advertising is a nascent area, but one thing is sure: Advertising will continue to grow and evolve online, where the audience and the metrics are better. There is much experimentation and creativity taking place as companies seek to optimize advertising in a world of new media.

Read the full story on Forbes