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The elements of dynamic online brand campaigns
7 March 2009
eMarketer
eMarketer: What makes an effective online brand campaign?
Joseph Zahtila: That is the $64 million question. First and foremost, you need to reach your audience. Second, make sure that the message that you’re delivering is appropriate for that target audience.
When we see a campaign fail, it’s typically because of one of those two things and generally it’s more on the side of the creative than it is on the side of reaching the audience.
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Posted on Mar 08, 2009 - 03:13 PM
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