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Through our development, we gained a unique perspective on the challenges the local marketing industry face as dollars continue to transition to online at the expense of conventional, offline channels, like print directories. For years, analysts forecast an explosion in local online advertising, especially search. But we saw firsthand tremendous friction preventing faster, sustainable growth. With a stake in this market, we wanted to gain a much deeper understanding to improve search-marketing performance for local businesses.

Read the full story on Media Post Publications