• News
  • Latest News
  • Press Releases
  • Archive
  • Submit Article
  • IAB News
• Events
  • Previous Events
  • Upcoming Events
• Resources
  • Articles
  • Careers
    • Career Choice
    • Situations Vacant
  • Case Studies
  • Education
    • Standards and Guidelines
    • Quickstudy Guides
    • Glossary
    • Training Courses
  • Find a Service
  • IAB NZ Logos
  • Mobile
  • Research
    • Online Audience
    • Online Ad Spend
    • Key Stats & Trends
      • Online Audience Updates
    • Video from IAB Events
  • RSS Newsfeeds
  • Useful Links
• Community
  • Member Directory
• Membership
  • Member Benefits
  • Membership Fees
  • Member Directory
  • Join IAB NZ
• About IAB
  • Background
  • Objectives
  • Constitution
  • Contact IAB
• Contact IAB
  • Board
  • International IAB Offices
  • Subcommittees
• Home

As companies give mobile-phone advertising a try, many are starting to focus on the search ads that have worked so well on personal computers.

After years of sticking largely to mobile display or banner ads, such companies as Marriott International, Honda Motor and 1-800-FLOWERS.com have boosted their spending on mobile search ads. The ads can be targeted to specific consumer requests, and they are more easily measured and less intrusive, which some see as positives given the limited screen sizes on many mobile phones.

Read the full story in the Wall Street Journal