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Survey: Conversions biggest Web metric for marketers
3 June 2009
AdWeek
The Internet has been both blessed and cursed by the click. Blessed because it differentiated itself as more measurable than traditional media -- and cursed because it has pigeonholed the medium as an engine of direct-response.
A new survey of top marketers by Forbes.com confirms that the Web has far to go to prove itself as a vehicle for brand building. When asked what measures they used to gauge success, just 31 percent said brand building topped the list, and 14 percent said reach.
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Posted on Jun 04, 2009 - 03:02 AM
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