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Study: women value SocNets but won’t pay fees
More than one-third (36%) of online US and Canadian women would give up chocolate, their Pradas, or their mother-in-law before they gave up their social networks, but only half would be willing to pay subscription fees to continue using such networks, according to a research study and report by ShesConnected Multimedia, writes MarketingCharts.
The study, "The Power of Social Networking for Women," asked women in the US and Canada how they are using social networks and found that 53% of online women use social networks at least weekly, and that social-networking women - most of whom are highly engaged and comfortable with technology - are one of the fastest growing segments on social networking sites.
Read the full story on MarketingVOX
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