news
Study: ROI may be measurable in Facebook, MySpace after all
15 April 2009
Advertising Age
Package-goods brands are still cautious about social media, figuring that the return on investment can't be accurately measured. After all, marketing on Facebook or MySpace might generate a conversation but not necessarily a sale. Now, however, a method is emerging to relate one to the other, potentially eliminating a major impediment.
Read the full story on Advertising Age
Posted on Apr 16, 2009 - 03:33 AM
0 comments:
Leave your comment
Only available to logged-in IAB Members.
