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Six myths about ad networks
September 8, 2008
iMedia Connection
Long seen as the repository of less desirable, remnant inventory, the traditional definition of ad networks is quickly evolving. The rapid consolidation within the ad network industry has left few independent, stand-alone networks. Likewise, specialized ad networks, focused on behavioral targeting or vertical content, are also becoming increasingly scarce.
The reach of the larger networks is now astounding -- comScore estimates that AOL's Platform A now reaches more than 90 percent of the U.S. internet population. But reach only hints at the potential value of an ad network to a marketer.
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Posted on Sep 10, 2008 - 05:19 AM
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