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ShortTail Media will launch a beta test this summer of Digital 30 (D30) - a full-page, interstitial placement, through which 15- and 30-second TV spots can be incorporated between web pages — as they load, for example.

In a speech at the Interactive Advertising Bureau's annual meeting in February, David Payne, ShortTail's CEO (and former head of CNN.com), advocated a new approach to advertising that would be less sensitive to user experience.

Read the full story on MarketingVOX