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Shift Win Bolly for Plunket
The team at Shift Wellington have won the May IAB Bolly Award for Plunket's www.superheroes.co.nz
This month's judging panel was:
- Andy Blood, Partner/Group Executive Creative Director of The TBWA NZ Group
- John Madden, Creative Director of The Digital Agency and Spitfire
- Josh Lancaster and Jamie Hitchcock from Josh & Jamie
- Tony Gardner, General Manager of Saatchi & Saatchi DGS
Aaron Goldring says this is, "a great piece of creative. The website has multiple levels of engagement and a smart friend get friend mechanic. The art direction stands out with some good use of animation. Nice work."
Josh & Jamie said: "fun warm and magical. Engaging for kids and parents with the capacity to create custom superhero's to share (an uploaded headshot is customised and downloaded as a superhero comic book cover). The same avatar outfits (branded undies, capes, masks and gloves) are also available as merchandise. Which you buy with real money (a nice way to package up a donation) Crayoned graphics and buttons complete what is a really well thought out idea."
About the IAB BollyAwards: The aim of the IAB BollyAwards is to celebrate the best digital creative in NZ. The BollyAwards.co.nz are run by the Interactive Advertising Bureau (IAB) and supported by Champagne Bollinger and MediaCore.
Contact:
Alisa Higgins | IAB Marketing Manager | alisa.higgins@iab.org.nz| 021 296 96 46
Posted on May 07, 2010 - 05:11 AM
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