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SEO on a shoestring
Many small businesses do not rank high enough in the search engine results pages (SERPs) to be found. Yet, more than 70 percent of internet users start off with a search engine before they buy a product or service. To put this in perspective, there are 157 million active internet users in the U.S., and 127 million of them are active search engine users, according to Nielsen//NetRatings. Can you really afford not to be exposed to such a massive audience?
The fact is that you can't afford to miss all the potential opportunities. While many small businesses don't have a huge marketing budget, that's no reason for a lack of search engine visibility. Search engine optimization (SEO) is one of the top-performing tactics in online marketing and outperforms traditional media like TV, radio and print. You can save money by doing the work yourself, but it's also wise to hire consultants for some vital tasks like SEO copywriting, analytics and conducting the SEO review.
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