news
Rich media needs a new name
Auckland
June 18, 2008
The term was coined in late 1999 and new technologies have left its original meaning behind.
An EyeWonder survey in March this year found that 62% of respondents thought the term “rich media” was too generic and meaningless; while 66% of industry execs didn’t think that it accurately defined today’s online video ads.
Read more on iMedia Connection
Posted on Jun 19, 2008 - 07:55 AM
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