news
Research shows social-net ads not clicking with younger users
7 March 2009
MediaPost
The vast majority of young consumers--84%--do notice ads on social networks. The bad news for advertisers, however, is that just 19% find the ads relevant, according to a new study released Tuesday by The Participatory Marketing Network and the Lubin School of Business' Interactive and Direct Marketing Lab at Pace University.
Read more in MediaPost
Posted on Mar 08, 2009 - 03:16 PM
0 comments:
Leave your comment
Only available to logged-in IAB Members.
