news
Research shows challenge of retaining search clients
10 June 2009
MediaWeek
While the business of search advertising is booming, a recent report questions whether its popularity is based more on "potential" than "payoff."
According to a new report from Borrell Associates, client churn rates for companies selling search is close to 60 percent, with most of the attrition by the third or fourth month. As many as 80 percent of clients may be gone in 12 months. Some companies lose as much as 90 percent of their clients.
Read the full story on MediaWeek
Posted on Jun 11, 2009 - 03:43 AM
0 comments:
Leave your comment
Only available to logged-in IAB Members.
