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Report: Video ad revenue to rise 32% this year
29 April 2009
ClickZ
IPG's media and audience research group, Magna, forecasts a 32 percent increase in online video ad spending this year. The availability of more premium content and the continued rise of broadband penetration in the U.S. are factors in the anticipated growth.
According to the forecast, which represents a reduction from a previous estimate, video advertising revenues will rise from $531 million in 2008 to $699 million in 2009. Magna believes spending will exceed $1 billion by 2011, implying a compounded annual growth rate of 36 percent each year between 2006 and 2011.
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Posted on Apr 30, 2009 - 03:23 AM
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