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Report shows link between ad spending, brand buzz
28 July 2009
Advertising Age
That seems to be one takeaway from YouGov's BrandIndex, which compiled daily feedback from thousands of consumers for the first half of the year in order to find out which brands consumers are buzzing about and which brands they're not.
Many of the brands that suffered through the first half had major news events to tackle, such as the implosion of the auto and financial sectors. But some, including Morgan Stanley, Ford and Home Depot, managed to improve consumer perceptions despite major issues in their respective categories.
Read the full story on Advertising Age
Posted on Jul 30, 2009 - 02:56 AM
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