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The US mobile advertising sector is likely to continue to grow as adoption of mobile handsets, particularly smartphones, rises. That's according to "Going Mobile: The Mobile Local Media Opportunity," a report released by The Kelsey Group's new mobile local media practice, which includes forecasts for local mobile advertising through 2013.

Advertising revenues for U.S. mobile are expected to grow from US$160 million in 2008 to US$3.1 billion in 2013, a compound annual growth rate (CAGR) (define) of 81.2%. The ad spend for the mobile category is divided in three categories.

Read the full story in ClickZ