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Reduce the inefficiencies in your search strategy
18 February 2009
iMedia Connection
All seem to agree that 2009 will be the toughest year for business in many decades. Marketing budgets are being slashed across the board, and even pay-per-click (PPC) search -- the most accountable direct-response medium -- is not immune from cuts. But cutting your search engine bill can be a risky strategy, because cutting the wrong way can choke off your business' lifeline to customers. Think like a surgeon, not a lumberjack, when making cuts. Here is some advice on how to think about reining in your search engine bill.
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Posted on Feb 19, 2009 - 06:22 AM
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