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Users of the iPhone recall mobile ads better than non-iPhone users. The question is whether or not they're worth targeting as a demographic.

The Internet was always fast. Google made a point during its rise to prominence to detail -- to the millisecond -- just how quickly it delivered a search result. And, as we all know, the Web has gotten even faster.
 
Real-time communications channels like Twitter are pushing the Internet into "real time," where communication and information flow nonstop. This presents advertisers with a dizzying array of opportunities -- and a daunting number of challenges.

Read the full story on AdWeek