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IAB Insight report: NZ online advertising grows 67.2% to new record of $45.9 million in Q1
Auckland
26 May, 2008
IAB Staff
IABNZ's IAB/PwC Insight report for Q1, 2008 released today shows that interactive advertising grew 67% on Q1 2007 figures to reach $45million, a record quarter since IAB and PricewaterhouseCoopers started recording interactive advertising in Q1 2007.
Spending also increased on Q4 figures, although display advertising showed an expected seasonal decline of 11% on Q4.
A full copy of the report is available for download here.
Posted on May 26, 2008 - 03:41 AM
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