IAB Insight report: NZ online advertising grows 67.2% to new record of $45.9 million in Q1

Auckland
26 May, 2008
IAB Staff

IABNZ's  IAB/PwC Insight report for Q1, 2008 released today shows that interactive advertising grew 67% on Q1 2007 figures to reach $45million, a record quarter since IAB and PricewaterhouseCoopers started recording interactive advertising in Q1 2007.

Spending also increased on Q4 figures, although display advertising showed an expected seasonal decline of 11% on Q4.

A full copy of the report is available for download here.

 

 

Posted on May 24, 2008 - 12:41 PM
Monday, 06th October, 2008

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