Profile of tech-savvy consumers

Auckland
May 30, 2008

The report, 'Understanding the Digital Savvy Consumer;, by Scarborough Research, surveyed consumers with higher-than-average ownership of certain consumer electronics and participation in certain internet behaviours

Nearly 6% of all consumers in the US are “digitally savvy” according to the report.

Read the full article on eMarketer

Posted on May 30, 2008 - 02:56 AM
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