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Prime time for mobile coupons
December 16, 2008
eMarketer
Marketers spend US$15 billion on coupons every year just in the US, and the economic downturn means consumers are likely to start looking for more discounts. With handset penetration north of 80% according to the Telecommunications Industry Association, the time for widespread mobile coupon usage may have come.
Read the full story on eMarketer
Posted on Dec 17, 2008 - 06:32 AM
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