Prime time for mobile coupons

December 16, 2008
eMarketer

Marketers spend US$15 billion on coupons every year just in the US, and the economic downturn means consumers are likely to start looking for more discounts. With handset penetration north of 80% according to the Telecommunications Industry Association, the time for widespread mobile coupon usage may have come.

Read the full story on eMarketer

Posted on Dec 17, 2008 - 06:32 AM


0 comments:


Leave your comment

Only available to logged-in IAB Members.