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Press Release: Trade Me and Facilitate Digital team up
Trade Me and Facilitate Digital have teamed up to deliver greater value for advertisers.
This will see Trade Me offer all advertisers low-cost third party ad serving for standard advertisement formats across Trade Me’s sites, using Facilitate Digital’s market leading technology ‘FFA’.
The new arrangement was devised for advertisers looking to save cost. They may have previously chosen to have their ads delivered by Trade Me, but this also meant a lack of control over creative delivery and weaker insight into campaign performance.
Viewing a campaign across multiple publishers’ sites, rather than just one, ensures a much richer data set. Trade Me’s Advertising team is keen to have their sites’ performance analysed on a level playing field with all others.
“Trade Me’s large volume of impressions has meant that for agencies and their clients, ad serving has previously been cost prohibitive in many cases”, says Toni Knowles of Facilitate Digital. “We are delighted by the increased control, efficiencies and insight this will bring to online advertisers.”
Benefits of the agreement for agencies/advertisers include:
- Full control of creative delivery, including automatic optimisation to increase ROI
- Ease of reporting, being able to access real-time impressions and click data at any time, resulting in huge time savings
- Detailed understanding of customers acquired both post click and post view, de-duplicated to provide a clear picture of campaign performance
- Advanced “Attribution” reporting that looks beyond the last impression or click, providing valuable insight into the users’ journey
About Facilitate Digital:
Facilitate Digital is a leading global provider of digital marketing technology and services to the digital media sector. Established in 2001 and headquartered in Sydney, Australia, Facilitate Digital has a global footprint spanning Sydney (HQ), Shanghai, London, Stockholm, Hamburg, NYC, San Francisco & Auckland.
About Trade Me:
Trade Me is one of New Zealand's most trafficked sites, with more than 700,000 unique browsers visiting the site each day. Trade Me has a 70% market share of local page impressions.
For further information contact:
Toni Knowles
General Manager - NZ
Facilitate Digital
Toni.knowles@facilitatedigital.com
+64 9 374 1450
Yael Milbank
Head of Advertising
Trade Me
yael@trademe.co.nz
+64 9 373 8568
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