Popularity of online travel planning on the rise

Auckland
July 16, 2007
Sara Goessi

One third of internet users in the US use the internet to research and book travel online. A Conference Board and TNS' "Consumer Internet Barometer" study conducted in the second quarter of 2007 shows two out of 10 respondents used the Internet more this year than last for pre-travel research and 18% booked more travel online. But nearly a quarter said they used the Internet less this year than last for travel.

Read the full story on eMarketer

Posted on Jul 17, 2007 - 01:43 AM


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