Podcast usage still skews young

September 3, 2008
eMarketer

Nearly one out of five (19%) Internet users in the US say they have downloaded a podcast, according to the Pew Internet & American Life Project. Pew's researchers said that was up from 12% in August 2006.

However, podcast downloading is still a niche activity. Even among those who said they downloaded podcasts, only 17% did so on a typical day.

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Posted on Sep 04, 2008 - 04:33 AM


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