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Performance-based ads rise like cream in ‘09
14 February 2009
MarketingVOX
Business-to-business marketers plan to raise spend on online performance-based ads in 2009 — at the expense of traditional display ads — as they seek clearer, more measurable returns during the economic downturn, according to a research report from Econsultancy, sponsored by Convera.
78% of advertisers plan to raise spending on CPA (cost-per-action/acquisition) formats this year; 67% plan to increase spending on cost-per-lead (CPL) ads; and just under half will increase spend on cost-per-click (CPC), reports MarketingCharts.
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Posted on Feb 15, 2009 - 04:36 PM
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