Pepsi taps customers to help design new cans

From MarketingVox.com
April 6, 2007

MarketingVox reports Pepsi is asking its customers to enter a competition to create a design for new Pepsi cans.

Designs can be created and submitted at DesignOurPepsiCan.com.

A panel will shortlist top-designs, and they will be displayed on the website where the public can vote for their favourites. The winning design, according to MarketingVox, will be displayed on 500 million cans.

Posted on Apr 09, 2007 - 12:00 PM


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