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OPA sees increase in ad effectiveness on original content sites
January 9, 2009
ClickZ
It's been six months since The Online Publishing Association released a study claiming that ads on content sites proved more effective than those on portals. But a lot has changed in that time, most notably a reduction in ad spending spurred by a collapse in world financial markets.
So OPA decided to look again in an effort to determine whether the economic downturn had any impact on its initial findings. What it found was that tough times might actually be good news for publishers of content sites.
Read the full story on ClickZ
Posted on Jan 10, 2009 - 06:48 AM
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