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Only 8% of Advertisers Deem Twitter an Effective Promo Tool
28 July 2009
MarketingVOX
Though Twitter is currently a media darling, only 8% of advertisers and consumers think it's an effective promotion tool, according to (pdf) results from a LinkedIn Research Network/Harris Poll.
The study found advertisers are more likely than consumers to know about Twitter and are more likely to believe in the microblogging tool's potential to help promote products and services.
Read the full story on MarketingVOX
Posted on Jul 30, 2009 - 02:54 AM
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