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Online video views surge 45% YOY, Google tops list
Internet users watched a whopping 13.5 billion videos in October, an increase of 45% over October '07, according to data from the comScore Video Metrix service.
Among video properties, Google had a record 100.5 million unique video viewers (up from 83.7 million in April), with each watching an average of 53.5 videos. (YouTube accounts for 98% of videos viewed on Google properties.)
Though Fox Interactive Media/MySpace (60.8 million), Yahoo (45.2 million), Microsoft (30.7 million), and Viacom Digital (25.7 million) completed the top 5 slots by unique viewers, Hulu surged to the No. 6 position, reaching 24.0 million unique viewers in October. This is the first time that Hulu has cracked the comScore top 10. (The most recent set of data is from July '08.)
Read the full story in MarketingVOX
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