Online video views surge 45% YOY, Google tops list

December 10, 2008
MarketingVOX

Internet users watched a whopping 13.5 billion videos in October, an increase of 45% over October '07, according to data from the comScore Video Metrix service.

Among video properties, Google had a record 100.5 million unique video viewers (up from 83.7 million in April), with each watching an average of 53.5 videos. (YouTube accounts for 98% of videos viewed on Google properties.)

Though Fox Interactive Media/MySpace (60.8 million), Yahoo (45.2 million), Microsoft (30.7 million), and Viacom Digital (25.7 million) completed the top 5 slots by unique viewers, Hulu  surged to the No. 6 position, reaching 24.0 million unique viewers in October. This is the first time that Hulu has cracked the comScore top 10. (The most recent set of data is from July '08.)

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Posted on Dec 12, 2008 - 05:40 AM


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