news
Online media as effective as TV for packaged good ads
Auckland
April 3, 2008
It found the ads performed equally in all the major attributes on all three platforms. Embedded video ads could perform slightly better in terms of influencing purchase intent.
Google also has plans to test video ads’ impact on other platforms such as mobile and handheld devices.
Read the full story on MediaPost Publications
Posted on Apr 04, 2008 - 01:30 AM
