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The ad market has been brutal - the decline has been steady and hit 15.1% in Q1 according to Bernstein Research Ad Tracker. No sector grew including online which was a first. And while many, including ZenithOptimedia, still predict growth in online ad spend this year, even they have cut their projection in half to 4.5%. However, there are strategies for companies to make money in online advertising. It is key for online marketers to monetize their business - now more than ever.

With the economy having been brutally hit and ad spend down 15% or more, it is a critical time for business leaders to re-evaluate their priorities. 

Read the full story on Gerson Lehrman Group