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Online gains ground in Middle East
DUBAI: An increasing number of young consumers in the Middle East now spend more time on the web than watching television, according to new research.
Effective Measure, the survey firm, conducted a poll of 2,587 people in the region in order to establish which media channels commanded their attention most often.
The majority of contributors were under the age of 30 years old, male, relatively affluent, and employed in white collar professions.
Overall, 88% of the panel logged on to the net on a daily basis, falling to 70% for those who viewed broadcast content on television with the same frequency.
Similarly, while 51% of respondents spent over three hours a day using the internet, this figure stood at 25% for participants that devoted a corresponding period to TV.
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