• News
  • Latest News
  • Press Releases
  • Archive
  • Submit Article
  • IAB News
• Events
  • Previous Events
  • Upcoming Events
• Resources
  • Articles
  • Careers
    • Career Choice
    • Situations Vacant
  • Case Studies
  • Education
    • Standards and Guidelines
    • Quickstudy Guides
    • Glossary
    • Training Courses
  • Find a Service
  • IAB NZ Logos
  • Mobile
  • Research
    • Online Audience
    • Online Ad Spend
    • Key Stats & Trends
      • Online Audience Updates
    • Video from IAB Events
  • RSS Newsfeeds
  • Useful Links
• Community
  • Member Directory
• Membership
  • Member Benefits
  • Membership Fees
  • Member Directory
  • Join IAB NZ
• About IAB
  • Background
  • Objectives
  • Constitution
  • Contact IAB
• Contact IAB
  • Board
  • International IAB Offices
  • Subcommittees
• Home

China’s growth in online advertising continues at a quick pace, reaching 4.06 billion RMB in the first quarter of 2010—a 52.7% increase over the same period in 2009. This trend is expected to continue for the remainder of the year. The Fashion industry was the top spender, with almost 18% market share. Half of the top 10 industries lost market share in the first quarter.

China’s advertising market kept up a fast pace in the first quarter of 2010, after enjoying a 39% year-over-year growth for 2009. More than 3,600 advertisers in China advertised online during this time—an increase of 36.2% from Q1 2009.

This is a good start for the Chinese online advertising industry. Despite the difficult economic environment many countries struggled through last year, China enjoyed growth, and saw tremendous increases. As more advertisers step into the online market and advertisers regain their confidence, this trend of rapid growth should continue into the remainder of 2010.

More