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New Zealand online advertising defies global downturn,” shouted the headline in the recent release from the Interactive Advertising Bureau (IAB). The quarterly IAB Insight report – covering Q3, 2008 – which was released by the Interactive Advertising Bureau of New Zealand and PricewaterhouseCoopers at the end of last year advises that despite a tightening economy, total online advertising was up 22.3 percent on the same quarter last year, with all categories showing double-digit growth on Q3, 2007.

“Online advertising spend has experienced strong growth in 2008, particularly when considered in the context of recent economic conditions. This is indicative of the appeal of interactive advertising, where advertisers have the ability to quickly gauge the market response and act accordingly,” says Chris Perree, partner at PricewaterhouseCoopers.

Read the full story in Marketing Magazine