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Online adspend continues to rise in China
HONG KONG: Online adspend levels increased by more than a third in China in the first quarter of this year, during which time over 3,000 products were promoted via this medium.
Nielsen has reported that internet advertising expenditure in the country climbed by 52.7% to $30m (€23.8m; £19.8m) in Q1 year-on-year.
The research firm suggested that this result constituted a "good start" for Chinese web advertising industry in 2010.
As this uptick in revenues compared with the expansion of 39% delivered in the same period in 2009, Nielsen asserted that this positive momentum would "continue for the remainder of the year".
Read more @ warc.com
Posted on Jul 09, 2010 - 02:23 AM
