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Online ads trigger nearly as many searches as clicks
14 May 2009
MarketingVOX
Over half of internet users (52%) actively respond to display advertising on ad-supported websites.
Among them, almost as many initially respond to an ad by conducting a search as those who click on the ad, according to a study from iProspect, conducted by Forrester Consulting, MarketingCharts writes.
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Posted on May 15, 2009 - 03:39 AM
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