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Ad spend online to reach 9.7% of total global media ad spend this year
Auckland
April 3, 2008
Online advertising spend worldwide will hit US$47.7 billion this year, at 9.7% of total media ad spend.
Cinema and outdoor advertising are the only other formats expected to gain a greater share of total ad spend, and combined, their increase will not match that of the internet.
Read the full story on eMarketer
Posted on Apr 04, 2008 - 03:41 AM
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