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Online ad spending to grow while search overshadows display
7 July 2009
AdvertisingAge
According to a forecast by PricewaterhouseCoopers, total internet ad spending in the Europe, Middle East and Africa region will grow to $25.2 billion in 2013 from $19.4 billion in 2008. At the same time, online display will drop to $4.8 billion from $5.1 billion. In the U.S., display-ad spending is expected to drop to $4.4 billion in 2013 from $4.8 billion in 2008. Incidentally, display will decline over the next two years but start growing again in 2011 -- it just won't be enough growth to make up for the earlier drops.
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Posted on Jul 08, 2009 - 06:49 AM
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