No online ad recession, yet

8 May 2009
eMarketer

An article recently appeared in TechCrunch, headlined: “The Online Ad Recession Is Officially Here.”

Now, the consensus of economists around the world is that the definition of a recession is negative growth for a period of two or more consecutive quarters (based on year-over-year, not quarter-over-quarter, comparisons). By that yardstick, while online advertising is unquestionably down, it is not in recession.

Read the full story in eMarketer

Posted on May 09, 2009 - 02:42 AM


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