• News
  • Latest News
  • Press Releases
  • Archive
  • Submit Article
  • IAB News
• Events
  • Previous Events
  • Upcoming Events
• Resources
  • Articles
  • Careers
    • Career Choice
    • Situations Vacant
  • Case Studies
  • Education
    • Standards and Guidelines
    • Quickstudy Guides
    • Glossary
    • Training Courses
  • Find a Service
  • IAB NZ Logos
  • Mobile
  • Research
    • Online Audience
    • Online Ad Spend
    • Key Stats & Trends
      • Online Audience Updates
    • Video from IAB Events
  • RSS Newsfeeds
  • Useful Links
• Community
  • Member Directory
• Membership
  • Member Benefits
  • Membership Fees
  • Member Directory
  • Join IAB NZ
• About IAB
  • Background
  • Objectives
  • Constitution
  • Contact IAB
• Contact IAB
  • Board
  • International IAB Offices
  • Subcommittees
• Home

After a fall-off in February, online video viewership last month bounced back in March, according to Nielsen Online's latest VideoCensus report. Total video streams increased almost 9% to 9.7 billion in March, while time per viewer rose 12.6% to 191 minutes. Unique viewers inched up 2% to 130 million.

YouTube accounted for nearly 5.5 billion streams, followed by Hulu, with 348.5 million and Yahoo, with 231.8 million. Fox Interactive Media surged ahead of Nickelodeon Kids and Family Network into fourth place, with 207.5 million streams -- up from 194.3 million in February.

Read the full story on Media Post Publications