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Nielsen//Netratings introduces digital audio video measurement service
Traffic measurement company Neilsen//Netratings has announced the release of a new service for measuring digital audio video content – which will be known as SiteCensus Streaming. The Netratings press release reports:
SiteCensus Streaming is part of NetRatings’ suite of tagging-based internet and mobile measurement services and gives insight into:
- Unique Viewers – total number of browsers viewing online audio and video content
- Stream Views – consumption of streaming content
- Average Stream Duration and Completed Streams – engagement of stream viewers
- Geographic Location – location of stream viewers
- Streaming Launch URL – pages from which stream views are initiated
How it works
Following a set of consistent definitions and parameters, subscribers to the SiteCensus Streaming service tag their streams with a code. This code triggers a stream viewer’s browser to ping the
NetRatings server with the relevant details of the stream and the site from which it is coming, enabling NetRatings to report actual counts for the client’s video streams with granularity.
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