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With Valentine's Day this weekend, many curious and lovelorn singles are turning to online dating sites to find that special someone. And if advertising by those sites is any indication, this may be a real golden age for online hook-ups.
 
A Nielsen analysis of ad expenditures by online dating sites shows a significant year-to-year increase since 2003. In 2007, when the most recent full-year data is available, advertising for these sites topped out at almost $193 million. And with data complete through the first three quarters of 2008, last year's online dating ad spends are on pace to exceed that figure.

Read the full story in Ad Week