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Nielsen: 1.8 Million New Zealanders interacting via Social Networking sites
Online New Zealanders are increasing their participation in social media at a rapid rate, with content sharing the most popular social media activity, according to findings from Nielsen’s 2010 Social Media Report.
The report, which tracked Internet users’ social media usage, found that more than four in five New Zealand Internet users (81%) sent or shared a photo in the past year, three quarters (75%) posted (uploaded) photos online and 73 percent sent or shared a link. The biggest increases in social media usage were reading wikis (up 26 percentage points), updating and creating social networking profiles (up 17 points and 16 points respectively) and looking at others’ social networking profiles (up 16 points), (see chart 1).
Posted on Jul 22, 2010 - 07:28 AM
