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New Pond members help grow digital offering
Auckland-based creative consultancy The Pond has bolstered its digital offering with the addition of Richard McCoy and Amanda Gould.
UK creativeRichard McCoy, a man who was building websites at a time when most of us were still coming to grips with dot matrix printers, has joined The Pond as a senior web design director.
Since 1995 he’s built up a huge amount of digital experience working as a software engineer and senior web designer across a range of industries.
And he recently managed a team of designers and developers at Speakout, a Brisbane charity that promotes world change for the better.
“I love to instill honesty and humanity into my life and work, having poured my heart and soul into pretty much everything online – from banking systems to online communities, artist portfolios to online shopping stores andpolitical awareness campaigns.”
Richard has freelanced at the best web shops around – ones like AKQA in London. And he’s developed some deep sites like ‘Live for the outdoors’ for LBi, an agency widely regarded as the UK’s no.1 marketing and technology agency. (Its Chief Creative, Chris Clarke, kicked off the Cannes Lions International Festival Seminar programme this year so they must know something!)
If you have a project in mind, or want to expand your digital offering, call Clinton to find out more. Fromuser interface design and build to project management, art direction andcreative team management – he does the lot!
Our other recruit,Amanda Gould, has now been with us for over a year but not properly introduced. (She’s just been so busy on web projects from Hancock Observatory and The Pond to Telecom there simply hasn’t been time).
She had spent the past 13 years in New York City, at agencies like Ogilvy and Draft FCB (where she was Associate Creative Director).
With Amanda you get digital solutionswith as much strategic value as artistic merit. She knows all the new technology but she is highly pragmatic. And she knows the processes inside out, so you can nail down projects tight.
As such, she was perfect as Strategic/Creative Director on the recent Telecom digital writingproject– a role in which she championed the copy brief and the brand, challenged IA and creative, and generally lead the team.
