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New Mountain Dew spinoff hits the web
January 23, 2009
ClickZ
Pepsi introduced a new drink under the Mountain Dew label and plans to promote it with a digital campaign. The flavor, packaging, and design of Voltage, the new flavor, is the online collaboration of Mountain Dew fans.
"It's a new flavor created digitally," said Chrstian Dietrich, director of the Pepsi client business at Tribal DDB. Pepsi created three variations on Voltage theme and allowed consumers to vote on their favorites. "As of January 8 the people have voted," he said. The new beverage is on store shelves and a marketing campaign created by Tribal DDB Dallas was released in conjunction with the launch.
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Posted on Jan 24, 2009 - 08:42 AM
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