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New Microsoft browser has ad-blocking feature
August 30, 2008
AdAge
Microsoft's newest browser is still only in beta, but it already has the advertising world in a tizzy. Its "InPrivate" set of features on Internet Explorer 8 out this week has publishers, marketers and industry advocates worried that it could block their ability to distribute, track and even monetize what the Interactive Advertising Bureau values as a $21.2 billion-plus internet-ad industry.
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Posted on Aug 31, 2008 - 08:59 AM
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